Search Engine Land published an excellent article regarding 7 e-commerce trends in 2016. Highly worth the read, but let me break down their points for you.
Read the full article here 7 e-commerce SEO trends we’re seeing in 2016
In particular, this article is geared towards e-commerce sites for one obvious reason. SEO and e-commerce website have the best return on investment (ROI) and your time. The better you rank as an e-commerce website, the higher the traffic and the more sales that should follow. So, moving on to the trends we should be paying attention too
Packaged SEO is better than ever
In simple terms, this is a third party apps, software or tools installed to help improve results with the least amount of work from the user.
For example, WordPress has Yoast SEO which has a huge following and allows you to customise tags, meta data rich snippets etc. Without a similar plugin, you cannot specify this data using a standard WordPress installation.
More content is the key
Google says it over and over again, “Content is King“. The more content you have on a website, the more useful it is to users, making it more attractive for Search Engines to boost rankings.
E-commerce websites traditionally have product information listed, but not a great amount of written information can be added after a brief description of the product.
So, try adding as much detailed information as you can, or write a blog post about your product listing details, uses, popularity, etc. Really as much information that is good to read and informative, get creative and very importantly, link to your product in the blog post using the product keywords in the link.
So, for example, if I’m selling sea shells, then I would add a link like this Buy bulk white seashells with the keywords being (buy, seashells)
Social Media works
We all know this….surely. Its been popular for many years now, but its growing in importance all the time. Apart form the obvious audience on social media, like Facebook, its great platform to create links back to your website and of course visitors.
It works both ways. By this, I mean you 2 way traffic. Having a Facebook link on your website, checkout page, product pages etc, gives your visitors instant access to your social media platform. On the flip side, creating a post about your new product pushes your social fans to your website, provided you added a link in there too (and make sure you do that). Of course, search engines also pick up social media posts and will follow your link to your website too, so at worst, you are adding a way to show Google (and the rest) that you have a new product and they may just rank that quicker than just leaving it there for them to find.
Videos are performing better than images
The internet continues to speed up making videos no problem to watch. Videos will go viral much easier than a still image too. Videos show how to use a product or simply show it off better. Lets get real, how long can you stare at an image compared to watching a video, its a no brainer.
So, add a product video and host it on Youtube. Then simply add that link to your product page.
You must be mobile compatible
Most new websites are mobile optimised, and if they are not, you have been ripped off. Its not an extra, its now part of building a website. You don’t buy a car without wheels do you?
But a lot of older websites I see are not responsive, so when you view them on mobile devices, they are not usable. There is no excuse to not have a responsive website. you can even get your current website tweaked to be responsive, but it may be worthwhile just getting it rebuilt.
Don’t just take our word for it though. google now adds a penalty to websites that are not mobile optimised….and believe me, they know if it is or isn’t
Voice Search is coming (here)
Well, its here already. In the form of Siri, Alexa, Google Now. Its only the beginning, but creating content with familiar wording is a growing trend in e-commerce marketing. So, instead of being overly technical in your wording and content, think about how the average person will ask for it and use those words as well.
Local search is growing
Most websites target a nationwide and worldwide audience for obvious reasons, the huge amount of potential traffic out there. But of course, there is also a massive amount of competition too.
Many times, it is more effective to chase the local market ie more viable. Google emphasises local results in their rankings too. Businesses that have a local address will appears in local results, so add your listing to Local Search and start connecting to your nearby visitors, the World can wait 🙂
In conclusion, these are some trends you must take into account and ,best of all, you can do yourself (mostly). you really don’t need to be a web developer or Search Engine Optimisation expert to implement most of these point, and they really work.